Very few country Artists manage to breakthrough, but when Scott Borchetta signed Taylor Swift at just 15, he knew she had serious potential to explode on the international scene. “I was always fascinated by artists that could appeal globally,” he says. “So my goal with Taylor from the beginning was that she was going to be a global superstar.”
Almost ten years later, Scott, who is President and CEO of Big Machine Label Group, has fulfilled his ambition. Taylor at just 24, is now Nashville's biggest selling Act and one of the World's best-selling Recording Acts, having sold almost 30million albums, more than 6.5million of these internationally.
Her latest world tour to nearly 70 Cities in North America has made her one of the top selling box office successes of 2013. She will be in London for five arena shows next month, and one concert in Berlin. She is also nominated in four categories at next Sunday’s Grammy Awards and is a multi nominee at this year's World Music Awards which honor the best-selling most popular artists from the major record-buying countries..
Taylor’s last studio album "Red" was released in the autumn of 2012, and sold 1.21m copies in its first week in America alone, the biggest opening tally there for more than a decade. Red became Taylor's first chart-topper in the UK, and also topped the album charts in Australia, Canada, Ireland and New Zealand. As of January 2014, the album has sold over 3.969 million copies in the United States and over 6 million copies worldwide.
When asked about Taylor's next Album which she is presently working on, Borchetta says “While her music has definitely become more worldly, she lives in Nashville and there’s always going to be a sense of that running through her music. I encourage her to make what she wants to make, so the next record could be anything from pure pop to bluegrass, who knows.”
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